It has come to my attention that many business owners today desire to know how to make a logo. Perhaps they feel that they have what it takes to produce an effective logo or they simply can’t afford to hire a professional.
Whatever the reason, here are 3 essential tips on how to make a logo:
1. Familiarize Yourself with the Design Process
There is a little more to making a logo than just slapping a few graphical elements together. While you might produce a tidy looking mark, will it be memorable, versatile or most importantly, will it be APPROPRIATE?
Go ahead and Google “logo design process” and choose 1 of the top 3 websites for a complete description of the basic process involved and what makes a good logo.
2. Choose the Most Appropriate Application
After having researched exactly what is involved in the development of a logo and what constitutes a good logo design, you will want to put that knowledge into practice.
First, you will need to decide on the appropriate application to use when designing your logo.
The software used by logo design professionals is Vector-based and requires a fairly steep learning curve. Inkscape.org provide an open source (free) vector graphics editor. Not only that, they also provide, absolutely free of charge, in-depth tutorials on how to use the software. This is an excellent resource for the aspiring graphic designer.
Online Logo Maker:
An online logo maker is probably more suited to someone who just wants to design a cheap logo and get the jog done quickly. How effective the logo will be using this option, will be determined by the first essential tip.
3. Develop Thick Skin
Once you have made your logo, be prepared for critique from everyone. Your logo becomes public domain and is open to other peoples views. Sometimes those views can be a ‘bitter pill to swallow’. Just be prepared.
Making a logo is easy! Creating an impressive logo that is appropriate, simple, memorable and versatile is an extremely complex endeavor. While my heading for this article has only 3 essential tips on how to make a logo, I’m sure after reading them you will come to understand the complexities involved.