Logo is a small piece of art which is used to symbolize your business. It is also known as your brand identity design because it is your logo that is used in all your marketing promotions to make your business famous and well-known. This is why you need to create a design that you can proudly market to build your credibility.
Now, one important point that you must always remember is that in order to make your logo design effective, ensure that you create a unique, attention grabbing and appealing design. As you focus on creating the design, don’t forget that you have got to be careful because it’s your logo that tells your market that what your business is about.
It is a known fact in the corporate and design world that it is your logo design that people first look at when they learn about your company, especially if the logo contains the name of your business or company. A bad design will never be able to attract the viewers and, thus, it won’t be able to pull any buyers. A badly designed logo may have a very bad impact on your company, because people now tend to think that if the logo is not good, then the business and quality will not be good either.
So, what can mess up your custom logo design? Here are some devastating mistakes that can make your logo uninteresting and unprofessional:
Clip art graphics are not original designs. They are actually already used pre-made graphics that anyone can use. If you or your designer uses such graphics then you will never be able to create your brand identity in a unique way. Hence, your business won’t look unique and you won’t be able to stand-out from the crowd. The reason is that these graphics are freely available and anyone can use it without any problem at all. People think of such logos (with clip art) as cheap logos. Hence, the logo creates your image as a cheap and unreliable company. Hence, tell your designer to do some research and create a unique and customized logo for your business.
One common thing that you will notice in almost all logos is that they have their company name nicely written on them. Some companies also prefer to use their tag lines on the logo. However, a simple typography error can mess your reputation up. So, ensure that everything is right, because at times, when we write something, we can’t proofread it. So, have someone proofread your logo before it goes Live.
Just as content, logos can be plagiarized as well. All a designer will have to do is to pick up someone’s logo and add your touch to it. This practice can have a devastating impact on your business in the long run.
Color and Black and White:
One horrible mistake that you may make is that you may not check the quality of logo in black and white. Don’t ever make this mistake. Ensure that your logo design looks slick and professional without colors as well.
So, these mistakes can undoubtedly mess up your logo and your business image. So, always hire a professional and reliable logo designer to create a logo design for your business.