A good logo design is the powerful tool for creating a long lasting impression on the mind of respective clients. A signature of company acts as a cryptogram successfully portray company nature, business attitude, ethos, principles and mission to the viewers. A creative logo concept plays very crucial role establish highly professional image of particular company and aimed to strengthen corporate identity in the respected marketplace along with immediate brand recognition.
Most of the time the visual signature of a company works as a branding strategy helps in conveying business message properly and strengthen brand image by building trust and confidence among respective clients. On the other way around, a good logo particularly focused to provide visibility and prominence to the organization mainly helps in making brand stand out different in the crowd of competitors.
A custom logo must be easily readable, simple and comprehensive, versatile with any scale of any size, highly memorable, aesthetically appealing and balanced visually, reflects business’s commercial brand, highly recognizable, 100% unique and original, effective with and without colour, portray values and goals of company, reflect professionalism and growth etc.
Below, some useful guidelines to create custom logo design has been discussed in brief:
- Say no to highly unprofessional and cheap clip art graphics
- Avoid two different fonts and ultra thin fonts
- Design logo only at scalable vector to stop distortion
- Avoid harsh color combination and go for highly eye soothing color combination.
So, an individual should take into consideration all the above discussed useful tips in order to create custom logo concept conveying company’s key message clearly.